About

A self-confessed word nerd, I have 20 years of experience in copywriting for charities and businesses. I work to find simple, elegant solutions to fit your budget and brand personality.

I started my career as a freelance journalist writing about social issues impacting Toronto’s deprived communities. From there I honed my skills in charity communications and have written and produced editorial and promotional content for national and local charities and businesses.

Three years as a tutor in English for Speakers of Other Languages have given me an added skillset in facilitation and training, as well as a deeper appreciation for cross-cultural communication.

I’m an experienced copywriter, content writer, copy editor and editorial project manager. I can help you with:

  • SEO-friendly web copy
  • brand storytelling – impact reports, annual reviews,
  • digital storytelling – infographics, case studies, social media
  • editorial content – blogs, news, features
  • promotional materials
  • email marketing
  • copyediting and proofreading
  • internal and external communications strategies
  • presentations

What I bring

Adding value.  I’ve gathered huge experience in communications within small and medium-sized organisations. I know what works, what doesn’t. I bring this knowledge and experience to your project. I’ve also developed relationships with a number of printers, videographers and photographers over the years.

Passion for authenticity. I strongly believe in the power of excellent communications and authentic storytelling. The right messages and stories can change the world.

Quiet creativity. I delight in coming up with new ideas and producing engaging content and publications that grab your readers’ attention. Content that will help your charity or business brand stand out.

Taking away the hassle for you. My experience makes me ready to hit the ground running on any project, producing an excellent final product. You can manage the rest of your workload safe in the knowledge that your project is in the hands of an expert.

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